SEO, or search engine optimization, is one of the most effective tools for increasing your website’s online visibility. With an effective SEO service, you can improve organic website traffic to better your chances of providing your product or services to a larger number of people.
Good SEO is essential for your business. When you look at the search results of a query on Google, for example, you’ll notice that there are only ten results per page. The websites that show up on the first page are the most relevant to your query, according to the search engine’s algorithm. The deeper you dive into the search results, the less relevant the information becomes. Information found on later pages will most likely be less relevant to the search than web pages on the first and second pages. In this blog, we’ll explore the inner workings of SEO and how SEO services can be used to improve your visibility and benefit your business. Keep reading to learn more.
How Does SEO Work?
SEO is a combination of quality, quantity, and relevancy. For a search engine to put your site at the top of the results pages, you need authoritative information that is relevant to your potential customer’s search, and a good amount of it. You can build SEO by combining a few data-driven elements:
- Keyword research and analysis
- Link building
- Content creation
However, before we jump into the specifics of building up your website’s SEO, we need to talk about the search engine itself to understand why these factors are important.
The Search Engine
Search engines exist to organize and index the vast array of information on the internet. They act as a filter, helping us refine our searches and find applicable results without spending too much time sifting through unending, irrelevant information.
To do this, search engines use complex algorithms that take hundreds of ranking factors into account. These factors influence which pages rank at the top of the search results page. Here are just a few:
- Security and Accessibility: The search engine needs to be able to access your web pages to determine what the content of the page is actually about. A properly-developed sitemap can help the search engine sift through your data and index it for search results.
- Page Speed: A fast page speed improves user experience, so search engines tend to rank them higher.
- Domain Age, URL, and Authority: When you perform a search, you expect the results to be authoritative and informative. Websites that have been around for longer are typically seen as more authoritative than newer websites, so they often rank higher in the search results.
- User Experience and Relevancy: Search engines keep track of how often visitors click through to your website, stay on the page, or bounce back to the results page. They use this information to determine if your website is actually relevant to the search query.
This is just a brief list of some of the factors that search engines look for when ranking web pages. Below, we’ll explore the real meat of SEO: keywords, link building, and content creation.
Keyword Research and Analysis
In order to know what information your website should contain, you need to know what consumers are looking for. Incorporating those words or phrases into your content can boost your site’s rankings on the search result page. These words and phrases reflect what is already being searched for. When your content includes them, your site will rank higher than those that do not include relevant keywords.
When search engines first came into existence, they were built completely off of links. If a web page contained the query you were looking for, the search engine would link you directly to it using descriptive anchor text. Things have become more complicated, but links still play a crucial role in building SEO. The three main types of links are: inbound, outbound, and internal.
When another website links back to your site, that’s considered an inbound link. Consumers are directed from one site back to yours. Ideally, high-quality, authoritative sites are linking back to your page, using you as a reference. For consumers, this is a sign that you, too, are a reputable source, and it boosts your SEO.
Outbound links, on the other hand, direct consumers to other authoritative websites. This shows them that you are determined to provide them with impactful and relevant content. For example, if you’re writing a web page about your modern telecommunication services, linking back to the FCC shows user’s that you’re dedicated to providing them with well-sourced information.
Finally, internal links help your website feel like a cohesive, informative online environment. Your web pages shouldn’t stand alone—they should support and build off one another to provide users with the best experience while keeping them on your site for longer.
Links and keywords don’t mean much when they stand alone. They need to be thoughtfully incorporated into content in a way that builds authority, trust, and engagement with both your existing and potential customers. Well-produced, intentional content adds a human touch to the data-driven nature of keyword research and link building. It informs the consumers, but it also drives them to action.
Creative content can be any of the following:
- Webpage text
- Social media posts
Arizona Computer Guru does more than just SEO. Check out the rest of our managed services.
Why Is SEO Important for My Business?
As mentioned above, one of the main benefits of good, technical SEO content is driving organic traffic to your website. And the benefits don’t stop there. Partnering with a reputable SEO service can enhance your ability to reach consumers.
SEO Services Help You Build Trust with Your Consumer
Good SEO services will help you position your company as an authority in the industry, especially in your local geographic area. This lets consumers know that you are a reliable source of information and services.
One way you can improve your local SEO ranking is by dutifully filling out a Google My Business (GMB) listing. This SEO service verifies your name, address, and phone number, and can greatly increase local SEO for companies that are lacking in that field. GMB listings and other forms of geographic verification can help consumers locate and contact your business. When your business ranks high locally, consumers are more likely to visit your website and contact you for your services.
SEO Services Help You Attract New Clientele
Good SEO improves your website’s online visibility. When your website’s content is relevant to what your consumers are searching for, they’re more likely to follow through for your services.
You can further improve your website’s visibility by using SEO hosting services. With these SEO services, your website can be broadcast to multiple geographic locations using different IP addresses. Search engines scan the internet for local listings first, so when you’re able to place unique versions of your web page across different geographic areas, you can greatly improve its visibility. Over time, this SEO service helps you attract new clientele in a wider area.
Arizona Computer Guru Is Your SEO Solution
If you’re looking to improve your website’s SEO, you’ll need to partner with an upstanding SEO service provider. At Arizona Computer Guru, we’ve been building websites and providing affordable local SEO services for over 15 years. With our expertise, you can be sure that your business will continually rank highly online. We focus on helping you produce quality content that engages your customers and drives them to action. If you’re looking to strengthen your website’s SEO, contact us today.